FCKLCK is a small, independent studio led by three senior-level creative industry veterans. Being so lean, we work in a streamlined and agile way. All three founders get hands-on with every project and client. Between us, we comfortably cover every flavour of creative brief from concept to execution.

Here’s a quick run-down of our approach and services.

Strategy

Branding

Design & Creative

Brand audit & review

Strategy

Whether we’re building a new brand from scratch or refreshing an existing one, we distill the DNA of your brand into a simple, memorable and easy-to-implement strategy. Depending on the scope of your project, this phase usually takes 2—4 weeks. We do this through…

• Workshops & stakeholder interviews
• Market research & insights
• Brand pillars & principles
• Naming
• Brand concept

Branding

Once the strategy is in place, we start working on visual and verbal identity. This is where our creative talents really come into play and your project comes to life. Depending on the scope, this phase usually takes 3—6 weeks. At the end, you’ll have a suite of ready-to-use brand assets and accompanying guidelines for implementing your new identity. This covers…

• Brand identity: logo & visual assets
• Brand typography for print & digital
• Brand colours
• Brand imagery: photography, video, illustration, 3D , etc
• Verbal identity: tone of voice, language and copywriting
• Motion identity & animation styles

Design & Creative

Once your brand guidelines are in place, we start producing content and concepts. This covers a whole range of touchpoints, and we work with a carefully curated network of partners and specialists to deliver services like print, copy, photography, web development and video. Timings are determined on a case-by-case basis, depending on the scope and budget of each project. This covers…

• Creative direction
• Art direction
• Graphic Design
• Product design
• Packaging design
• UX/UI & digital design
• Motion & 3D design
• Experiential design
• Spatial design concepts
• Copywriting
• Photographic & video direction
• Branded content
• Illustration

Brand audit & review

When we’ve set you up with your slick new branding, we don’t just leave you to fend for yourselves. We offer a quarterly check-in service in the form of a brand review. We’ll audit and feedback on your implementation and its impact, then host a workshop where we evaluate what we’ve found and identify opportunities to take things further.

Being small and nimble we work best with start-ups, entrepreneurs and fast-paced businesses who see us as an extension of their own team. We’ve been very lucky to work with clients who put a lot of trust in us, even when we’re exploring uncharted territory.

Our favourite clients are the ones who have even bigger balls than we do.

Tarryn Blackwood

James Krüger

Jeroen Van Den Bogeart

Tarryn Blackwood

Cofounder & Managing Director

Tarryn takes the lead on project management and client relationships — she’ll be your day-to-day point of contact working with FCKLCK. Before setting up FCKLCK, Tarryn’s career saw her sitting on all sides of the creative industry table: agency and client, corporate and start-up. She’s worked with clients across the UK and Europe, South Africa, Australia and the BeNeLux and taken the helm on global accounts including Cadbury Dairy Milk, Lego and Sky. She’s good at taking the vision of a smaller client and understanding how to apply it in a big-picture way.

Tarryn dedicates a lot of her spare time to following her childhood ambition of becoming the world’s most prolific animal rescuer. To date, she’s been responsible for the content and comfortable retirements of six senior street cats.

James Krüger

Cofounder & Creative Director

James is the guy you call when you want to bounce around a crazy idea you think will set you apart from your competition. Before starting FCKLCK, he worked as a designer and Creative Director with some of the world’s biggest-name network agencies (think BBDO, Ogilvy, Serviceplan and Saatchi&Saatchi) as well as many of Belgium’s leading brand and spatial design studios. James brings decades of creative practice and a few awards to the table, allowing him to craft compelling brand stories that flow from strategic concepts through to visual implementation.

When he’s not working, James likes to source, cook and eat fine food — he even went as far as adopting a truffle dog called Peppa (who is yet to produce a single truffle).

Jeroen Van Den Bogeart

Cofounder & Design Director

Jeroen is the artist of the agency. In his previous roles as a designer with branding agencies, he gained a reputation for pushing creative boundaries and producing unforgettable visual work. He recently completed a Master’s Degree in Non-Linear Narratives at KABK, the Netherlands’ leading creative academy.

Outside of his work with FCKLCK, he weaves tapestries that blend the boundaries between the classical and the contemporary. His work has been featured in leading galleries across the BeNeLux. Before turning his hand to the visual arts, he tried his luck as a rapper.