About | FCKLCK STUDIO

FCKLCK is a small, independent studio led by senior-level creative industry veterans. Being so lean, we work in a streamlined and agile way. All three founders get hands-on with every project and client. Between us, we comfortably cover every flavour of creative brief from concept to execution.

Here’s a quick run-down of our approach and services.

Strategy

Whether we’re building a new brand from scratch or refreshing an existing one, we distill the DNA of your brand into a simple, memorable and easy-to-implement strategy. Depending on the scope of your project, this phase usually takes 2—4 weeks. We do this through…

• Workshops & stakeholder interviews
• Market research & insights
• Brand pillars & principles
• Naming
• Brand concept

Branding

Once the strategy is in place, we start working on visual and verbal identity. This is where our creative talents really come into play and your project comes to life. Depending on the scope, this phase usually takes 3—6 weeks. At the end, you’ll have a suite of ready-to-use brand assets and accompanying guidelines for implementing your new identity. This covers…

• Brand identity: logo & visual assets
• Brand typography for print & digital
• Brand colours
• Brand imagery: photography, video, illustration, 3D, etc
• Verbal identity: tone of voice, language and copywriting
• Motion identity & animation styles

Design & Creative

Once your brand guidelines are in place, we start producing content and concepts. This covers a whole range of touchpoints, and we work with a carefully curated network of partners and specialists to deliver services like print, copy, photography, web development and video. Timings are determined on a case-by-case basis, depending on the scope and budget of each project. This covers…

• Creative direction
• Art direction
• Graphic Design
• Product design
• Packaging design
• UX/UI & digital design
• Motion & 3D design
• Experiential design
• Spatial design concepts
• Copywriting
• Photographic & video direction
• Branded content
• Illustration

Brand Audit & Review

When we’ve set you up with your slick new branding, we don’t just leave you to fend for yourselves. We offer a quarterly check-in service in the form of a brand review. We’ll audit and feedback on your implementation and its impact, then host a workshop where we evaluate what we’ve found and identify opportunities to take things further.

Being small and nimble we work best with start-ups, entrepreneurs and fast-paced businesses who see us as an extension of their own team. We’ve been very lucky to work with clients who put a lot of trust in us, even when we’re exploring uncharted territory.

Our favourite clients are the ones who have even bigger balls than we do.

James Krüger

Founder & Creative Director

James is the guy you call when you want to bounce around a crazy idea you think will set you apart from your competition. Before starting FCKLCK, he worked as a designer and Creative Director with some of the world’s biggest-name network agencies (think BBDO, Ogilvy, Serviceplan and Saatchi&Saatchi) as well as many of Belgium’s leading brand and spatial design studios. James brings decades of creative practice and a few awards to the table, allowing him to craft compelling brand stories that flow from strategic concepts through to visual implementation.

When he’s not working, James likes to source, cook and eat fine food — he even went as far as adopting a truffle dog called Peppa (who is yet to produce a single truffle).